Product · Pioneer Finance Technologies

Zenia

Zenia

A multi-brand marketing and sales CRM — campaigns and pipeline in one place, across every brand.

Named for the Greek word for hospitality, Zenia gives every Pioneer Finance Technologies brand a clearer picture of its customers, so they can be marketed to better — campaigns and sales pipeline together, rather than in two systems that never quite agree.

It stands deliberately apart from the lending platforms: its own frontend, its own backend and a completely isolated database, with customer data strictly partitioned by brand.

What I did

  • Designed the multi-brand model and the isolated data boundary.
  • Built the admin frontend and the API.
  • Built the segmentation engine, including exclusion handling.

Built with

  • Next.js
  • React
  • NestJS
  • Prisma
  • PostgreSQL
  • Redis
  • pnpm workspaces